Deloitte’s third annual RPA survey predicted that RPA adoption will increase from 53 percent to 72 percent within the next two years. Yet, while a lot is known about RPA’s capability to automate mundane data-heavy processes, little is said about its ability to act as an integration tool.

Robotic Process Automation
 is gaining tons of traction for its promise of improving business efficiency, making employees more productive and leading to an overall increase in profit.

In spite of the benefits of RPA in business for those who were the pioneers in implementing it, there are still some decision-makers on the fence whether or not RPA is worth their time and effort.
Unlike traditional automation technology, robotic process automation software is non-intrusive in nature and can be introduced without major changes to the existing infrastructure.

The developed software bots are infused with capabilities similar to the regular users, meaning that no additional system testing is required, plus the costs of introducing RPA are often less step when compared to traditional business process automation solutions.

Giants that already using this strategy and application:

Walmart, Deutsche Bank, AT&T, Vanguard, Ernst & Young, Walgreens, Anthem and American Express Global Business Travel are among the many companies that already have Robotic Process Automation strategies.

-Recently, Walmart deployed about 500 bots to automate a variety of things, from answering employee questions to retrieving helpful information from audit documents.

-American Express Global Business Travel uses RPA to automate the process of canceling a flight ticket and issuing refunds.
-Thompson also uses the RPA to facilitate automatic redial recommendations in the event of an airport shut down and to automate certain expense management tasks.

You can Optimize Your Marketing Tools:

Knowing when and where to push a particular product or service is a key element of a successful business. There are plenty of ways to market a company’s offerings, including email campaigns, online ads, website design, and networking. Intelligent automation can help find the ideal marketing solution for a company in need of a push by analyzing large volumes of data and optimizing its marketing campaign. The technology can do so by looking at the success rates of a certain industry on a particular type of product and choose accordingly.

AI can help you transform a website in a way that will appeal to consumers, delivering the right content in the right way, pushing information to customers based on the digital footprint they’ve left.

AI can even automate the creation of content in highly-engaging prose that will draw interest from consumers. Plus, you can always intervene and alter the content in any way you see fit.

Focusing on Areas of Improvement:

In order to boost your ROI with intelligent automation, it’s essential for your company to determine what your weaknesses or most time-consuming segments are. AI developers can fix key areas that need improvement by examining their capabilities and undertaking gap analysis. In some cases, existing systems and processes will have to be altered or stripped down in order to incorporate AI. It may take a while to integrate old databases with new AI systems, but once you do, your productivity and ROI will increase exponentially.

Business development Automation:

Automation technology is ever-changing. But an update to automation technology only will need to change when processes or the business needs change. Unlike other business efficiency tools, it doesn’t require numerous software updates, renewals, or pricey upgrades. While there might be routine maintenance, automation expenses are controlled by the desire to expand the business and employ additional automation capabilities to realize greater benefits.

RPA will improve customer experience and drive great back-office process efficiencies:

Thomas Cook implemented RPA in its United Kingdom-based operations. Through a combination of attended and unattended automation, the company is improving the customer experience, streamlining its back office, ensuring consistency across markets and saving millions in operational costs.

By replacing all the manual processing of tasks with fully automated processes (executed by robots), Thomas Cook streamlined processes either by completely automating routine tasks or assisting agents to ensure more efficient and engaging customer interactions. These changes have driven millions in savings, introduced global consistency in reporting, reduced the average handle time of in-house processes, increased efficiency, and facilitated a greater focus on customer service. However, despite its benefits, it’s important to remember that RPA is no miracle, one size fits all solution.

RPA can deliver significant ROI to organizations:

When properly planned and understood, RPA can save you time and money. Currently, the average employee spends around 80 percent of their day on mundane and routine tasks. With RPA, employees are freed from monotonous tasks to undertake more exciting and rewarding activities. For contact centers, this means improved employee satisfaction as employees will feel that their time is of better value.

Robotic Process Automation is an important asset in any enterprise’s digital transformation journey. Deploying automation on time-intensive, manual, admin-level tasks first, enterprises can learn from RPA-enabled processes and replicate the same kind of success elsewhere in the business. Amalgamating RPA with a broader set of technological tools is bound to improve business outcomes across all processes.